How We Work

Realtor marketing plans come and go. Many are based on strategies and ideas gathered from sales seminars more focused on "getting a listing," or "closing a buyer," than servicing the client.

The first step in being a resource to your client is to know your community. Click on "Who We Are" and find out just how well we know our valley.

In 1990, Tracy formed one of the first real estate teams in the Santa Clarita Valley. This was done in an effort to maintain high quality personal service for our clients. Tracy & her team are relationship and education based with over 95% of our business being repeat and referral business, coining the phrase “Classic Service”.

The tools..



www.TracyTeam.com:

Our website is designed as a principle resource and comprehensive tool, as helpful for the out of area homebuyer as it is for a seller. It is not a “rah, rah aren’t we wonderful” typically flashy Realtor website. It has been specifically crafted to look and be a one-stop resource for anyone considering a move to the Santa Clarita Valley. It is a tool for human resource departments in firms recruiting and relocating employees to our area. TracyTeam.com walks the viewer through the Santa Clarita Valley by directly linking to all the websites for the major resources and service providers of our valley. Homeowners can view our listings, in addition to specific searches of the entire current MLS inventory for the SCV and surrounding areas. The IDX systems notify home hunters every time a property pops up for sale, tailored to their specific criteria. As a resource, our website also includes community information, links, news and events.

Email:

Our email databases have been strategically crafted and managed since 1997. We routinely schedule and email notifications to hundreds of realtors that include our property brochures, detail sheets, listing updates, and homebuyer’s wants and needs. Our consumer database consists of past and present clients and personal referral contacts and is personalized to include individual wants, needs and general interests. This allows us to efficiently target and notify a specific range of clients with our properties for sale and any other real estate needs. We also use this tool to periodically send out market updates and informational news clips to help our clients on the financial shifting that is shaping and changing the real estate industry for the present and in the near future.

The Key Safe (Lockbox):

This device determines whether a cooperating broker has shown your home. 98% of Santa Clarita Valley listings provide lockbox access. Homes listed without lockbox access typically take 40% longer to sell than the average market time. These devices are high-tech, secure, and convenient and increase a listing’s exposure by ten-fold. The box sends us an email whenever an agent opens it, telling us date & time, agent & company info.

The Text Rider:

Text Riders are today’s high tech flyers. Along with being eco-friendly, the text rider provides real time MLS information to the prospective buyers. The text system also acts as a tracking system by recording all inquires on the property.

The Sign:

The “calling card” of a listing. It attracts anyone who is looking to buy a home in the area. It lets neighbors know that the home is available and gives them the opportunity to notify friends and family who may be interesting in moving into the neighborhood. The For Sale sign attracts the attention of every passer-by as well. It even helps assist out-of-area agents navigate the neighborhood. The sign makes a statement that something special is just beyond the front door step.

Target Mailings:

“New Listing” picture postcards of a property are mailed to the surrounding tract in an effort to inform those neighbors who are not within eyeshot of the For Sale sign. This broadens the range of friends & family members interested in moving closer to loved ones.

Broker Networking:

The behind the scenes part of promoting a listing and matching up the needs of a home buyer. We meet with our network group of this valley’s top real estate professionals that represent the major Brokerages in Santa Clarita, to cross promote and match up our home buyers and sellers with those of others in the group. Tracy is a big believer in cooperation based networking as well. She is consistently on the phone following up on showings and networking her new and upcoming listings. This has paid off tremendously over the years by creating great working relationships with her peers. Agents enjoy working with Tracy’s team because they are confident their transactions will be handled professionally and respectfully.

Agent Follow-up:

Everyday real estate professionals and their clients are updated on our listings. Any broker who previews or shows a prospective buyer one of our home is immediately sought out for feedback on the preview or showing. If the broker accesses the property via the Key Safe, we are electronically notified of the showing. We also ask that the homeowner notify us of the showing as well. If the Key Safe is not used, we rely entirely on the homeowner to inform us right away and provide the showing agent’s information so we can follow up and get their feedback. Our goal is to reach out to that showing realtor to “sell the salesperson” on selling our listing as quickly as possible. Another opportunity from feedback is to find out about the homes that are competing with our listing and/or to make the necessary adjustments as to conditions, pricing, etc.

Advertising / Marketing / Virtual Tour:

The Internet has changed everything as far as advertising goes. People are no longer just going to their local newspapers to see what homes are for sale. They log onto the web and search home sites instead. The MLS is still a very powerful marketing tool and the key is to properly prepare each property before uploading the information to the MLS. Tracy’s team does this with high quality pictures and a virtual tour. In conjunction with the MLS, the virtual tour is also uploaded to Tour Factory. Tour Factory syndicates out to 19 different websites and 6 video channels that expand the exposure of your property to an unlimited number of potential buyers. Property information is also uploaded to ListingBook, a tool that is used by both buyers and sellers. ListingBook is an automated system that notifies potential buyers when a new listing which matches their criteria is uploaded and also notifies the homeowner when potential buyers are viewing their property.